Cookies and measurement

1. Technologies used

Essential local storage and technical tools support security, forms, consent storage and payment hand-off. Analytics and marketing tools are enabled only according to your choice.

2. Essential

• webfunguje_consent_v1 — stores your category choice for about 6 months;
• temporary security and operational records — protect forms and the service;
• Stripe Checkout — starts only when you choose to order and is necessary to complete payment.

3. Analytics

• WebFunguje first-party measurement — visit and interaction events without stored IP addresses, using only a tab-scoped session identifier;
• Google Analytics 4, ID G-MWV0T5F0BZ — usage measurement with IP anonymisation after analytics consent.

4. Marketing

• Google Ads, ID AW-18376164629 — campaign effectiveness and possible remarketing;
• Seznam.cz Sklik/SEM, ID hkienmdhf91bxzcqdsjn7bx8 — visit and conversion measurement.

5. Managing consent

Change or withdraw consent at any time via “Cookie settings” in the footer. Rejecting analytics or marketing does not affect core functions.

6. Retention

First-party events are retained for up to 13 months, Google Analytics for up to 14 months and consent choice generally for 6 months. Third-party cookie lifetimes may vary.